Who We Are

At Dan's Flooring and Window Coverings, our story is woven with over 13,000 days of dedication, passion, and a deeply rooted desire to transform every house into a home. It all began in 1988, when Dan Gonzales and his wife Christina opened shop in Taos, New Mexico, with a $1,000 loan and a dream. From our humble 250-square-foot beginnings as a carpet store, we've grown into a trusted family business offering a full range of flooring and window coverings to meet the diverse needs of our community.

A Legacy of Family and Innovation
Our journey has always been about adapting to change while staying true to our roots. We now offer a wide selection of flooring materials, including luxury vinyl, hardwoods, and eco-friendly options, as well as innovative Hunter Douglas window treatments. With our son Jeremiah joining the business 15 years ago, the Gonzales legacy continues to thrive, driven by an unwavering commitment to exceptional service and competitive pricing. We are grateful for our community's unwavering trust, and in return, we bring passion and expertise to each project we undertake.

Service Beyond Compare
Our relationship with our customers goes beyond transactions; it’s about building lasting partnerships. Whether you're a DIY enthusiast exploring our 'Cash and Carry' section or a contractor seeking professional installation, we are ready to assist. We offer the best deals and a flexible approach, meeting you where you are to ensure your vision becomes reality. From modern luxury to rustic elegance, our showroom is stocked with an extensive range of brands like COREtec, Mohawk, and Arizona Tile to suit any style and budget.

Great Clients, Dedicated Employees
Our success is anchored in gratitude. We are profoundly thankful for the clients who choose us time and again and the employees who embody our values and ensure every project is of the highest quality. Our professional installers and craftspersons are the lifeblood of our family business, consistently delivering conscientious and courteous service.

A Proud Track Record
Recent years have been transformative for us, from helping renovate the historic Taos Inn to providing flooring solutions for local churches, condominium owners, and commercial clients. Winning the "Best of Taos" award year after year and receiving recognition from the Taos Chamber of Commerce is a testament to our passion for excellence.

Let Us Transform Your Space
As we reflect on our journey, we remain eager to embrace new opportunities and relationships. Whether you're remodeling or building from scratch, let Dan's Flooring and Window Coverings be your partner in creating a beautiful, functional, and welcoming space. Step into our showroom, or give us a call today, and let us transform your home with our unmatched expertise and heartfelt service.